To meet the growing demand for professionals who are savvy in applying social media tools in their jobs, the College of Business and Economics at California State University, Los Angeles will launch a new Certificate in Social Media this fall. Facebook, LinkedIn, Twitter, Google+, YouTube, Pinterest, and Instagram are some of the social media platforms that are being embraced by companies, businesses and individuals worldwide. There is also an increasing number of job postings requiring social media skills.
“Social media is profoundly changing the ways in which businesses and non-profits engage their customers,” said Michael Germano, a tenured associate librarian and an adjunct faculty at CSULA who brings a wealth of experience to teaching the integration of new technologies in marketing and the use of social media by marketing professionals.
“The certificate program at CSULA gives students, regardless of major, both practical and analytical skills that will allow them to work in a variety of positions related to the fast paced and emerging field of social media marketing.”
Designed for corporate leaders, educators, small business owners, human resource professionals, and marketing professionals, the 24-unit certificate program will address the many issues surrounding the phenomenon while providing a roadmap to help individuals and companies navigate social media to gain a competitive edge.
Taught by Germano, the first course, entitled “Introduction to Social Media Marketing” (MKT 380), will be open to all majors. It will meet every Tuesday, 6:10-10 p.m., from Sept. 26 to Dec. 14, in Salazar Hall C358A.
For certificate information or class registration, call the Department of Marketing at Cal State L.A., (323) 343-2960.